”“Whether it’s content for social, your blog, or a webinar, it’s going to continue focusing on making your audience feel like a community”
Masooma MemonSaaS content marketer
1. Creating online communities
The Facebook community can yield a lot of traction. Communities can be very proactive and not reactive – where your members are supposed to engage with one another. Building online communities specifically for content sharing will allow marketing teams to continue to expand their reach. Not only that, but you can also build your backlinks – posting links that could direct potential buyers to your website.
All of these can also be done in other online communities – Slack, Discord, Quora, and Reddit. Reddit is very popular in the United States and has proved to be a great source of potential and passive customers.
2. Going live on Facebook, Zoom, or any streaming platform.
Going live increases engagement. It increases the curiosity level of people to watch you because they might be missing out on something. Live webinars can also be done on Zoom, especially if you are a service-type of business. Explaining the value of your service via those webinars. Pro Tip: These Zoom webinars can also be streamed to your Facebook page and it can help increase your engagement. Additionally, they also have a registration feature so you can increase lead generation marketing in order to increase your sales funnel.
3. Videos, videos, videos
The onslaught of video content in the last 3 to 5 years via social media, partnered with telco network promos were inevitable. People have become more visual and since they have time now especially in the pandemic to watch more content, video marketing has increased. You need to invest in creating video content. The rule of thumb is videos less than 2 minutes get higher engagement and views – proof that the attention span of viewers is very short.
While videos should be not long, they are a quick and effective medium to communicate your message and educate your audience. They are sure ways your consumers learn more about your product or service.
4. Your product’s unique value.
In other words – what makes you stand out? Part of creating content is the desire to educate your audience on what is it that makes your service or product different and unique from others. You can be very creative in making sure you get that message across. Creating a distinct logo, color palette – branding your product or service would be a great start. And this will be your reference when creating more content as you go along.
5. Your team – your most important resource.
Social media is meant to socialize people. Therefore we see posts about people – what they do, what they think, where they are, etc. Your team can also be part of your content so your social media or website can be more “humanized” and can be relatable to your audience. You can brand your team – your core values as part of your content to promote your service or your product. This way, you are slowly creating credibility and trust with your target audience.