How Content Creation Can Help Grow Your Business

Content is King.

 

Enter 2021, and this Bill Gates famous quote still holds true. Companies mostly rely on engaging and enticing content to attract customers. The pandemic isn’t an exception to invest in content. Customers are now online – a new survey from PYMNTS found that nearly 36% of U.S. consumers are now buying retail goods online, compared to 29% doing so in mid-April 2019 when most brick-and-mortar stores were closed. The same is true for consumers ordering from restaurants online, where the survey found 21% of consumers are now ordering online from restaurants, up from 13% in mid-April 2019.

So you or your team should be able to know how to drive traffic and increase viewership on your business online. Content marketing is the way to go. Creating and planning content has never been so relevant and useful for your business.

 

What Exactly Is Content Creation?

 

Think about relevant blog posts you read that you search over the internet. Think about very cool videos about a brand on Facebook. Instagram stories, how-to’s on Youtube, even webinars. These are all content.

Content creation is the process where useful topics or ideas about your product or service are in the form of either written or visual like a video, blog, infographic, and other format making your brand more visible and accessible to the customers you want to target. These contents help you attract, engage, and delight prospects and customers, where the ultimate goal is to convert them to become your customer or client.

 

Content creation

How Content Creation Can Help My Business

 

You might have started your business already and your products or services need to fly. At this point, you have to start fully embracing the value your product or service brings. That’s where content creation comes in. Your content marketing must be in full swing. But when you post something online, it shouldn’t stop there. Google indexes all relevant keywords to your website or social media, therefore whatever relevant content you put out will help increase your search engine rankings.

And also, per study from www.demandmetric.com:

Content Marketing Infographic
Image from: www.demandmetric.com
It’s tried and tested. Content marketing drives more people to your business, done right. Your leads increase and more opportunities to convert to sales. Content marketing also paves a way for you to connect with your audience. It creates a two-way relationship where inquiries are immediately addressed, feedback matters a lot in shaping your customer experience journey. As businesses become more integrated with their audience through social media and websites, businesses and consumers are now connected and communication via content becomes very important.

 

Creating content can be a little overwhelming. Digital Guacamole offers a fresh, new perspective to your existing brands. Talk to us if you want an experienced, dynamic, and highly creative team to do the content marketing work for you. Ask us about how we can help you in curating your content!

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1 thought on “How Content Creation Can Help Grow Your Business”

  1. Can I simply say what a comfort to uncover a person that truly understands what they are talking about online. You definitely realize how to bring an issue to light and make it important. A lot more people ought to check this out and understand this side of your story. Its surprising youre not more popular because you definitely have the gift.

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