Marketers, this is too important to miss. If your company is heavy on social media marketing, read on.
You’ve probably heard that Facebook Analytics is shutting down on June 30, 2021. As you know, Facebook Analytics helps you give insights on your audience, understand them more and allows you to how to optimize and strategize more. It covers your customer journey across mobile, web, bots, offline, and more. But why is it shutting down? Facebook did not specifically explain why:
“Facebook Analytics will no longer be available after June 30, 2021. Until then, you will still be able to access reports, export charts and tables, and explore insights. To export data into a CSV file from Facebook Analytics on your desktop, click the arrow in the top-right corner of each chart or table.”
- Facebook Business Suite allows you to manage your Facebook and Instagram business accounts and can show you detailed insights about your audience, content and trends. (This tool may not be available to you yet.)
- Ads Manager lets you view, make changes and see results for all your Facebook campaigns, ad sets and ads.
- Events Manager can help you set up and manage Facebook Business Tools like the Facebook pixel and Conversions API, and reports actions taken on your website, in your app and in your physical store.
We suspect this might have stemmed from the recent iOS 14 update where Apple users can opt-out on Apps not being able to track them, including Facebook. This is especially crucial because apps are big on data – for sales conversion. What Digital Guacamole can advise you is to continue learning Facebook advertising, and the best practices doing social media marketing. With these, you can still be your own expert, or your company can still do a lot of traction.